In partnership with Ameren Missouri (Ameren), the Electric Power Research Institute (EPRI) has conducted modeling and scenario analysis to explore the potential for adoption of advanced electric technologies in three end-use sectors – buildings, transportation, and industry – through 2050. Utility-level analyses were carried out using detailed end-use modeling techniques developed by EPRI, along with data and insights provided by Ameren. Overall, this study identifies numerous opportunities for Ameren to assist customers with regards to the efficient electrification of end-use technologies.